Jan 30, 2008

A Beginner's Guide to Pay Per Click Marketing

Pay Per Click (PPC) search engine marketing refers to a specific type of advertising where you pay a search engine every time a potential customer clicks on your ad. These ads appear on search engine results pages and sometimes on sites within a search engine's network of partners.

Posted by AutoONE Media at 03:03 PM | Read More

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Jan 29, 2008

Think Beyond The Click

Landing pages are an important tool in any online marketing campaign. They are one of the best ways to convert web clicks into clients, and can help to maximize your online performance. Here are some tips for getting started and building an effective landing page that meets the needs of your clients.

Posted by AutoONE Media at 03:52 PM | Read More

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May 10, 2007

Condemned To Google Hell

That's the lesson Paul Sanar learned too late last year.

Posted by AutoONE Media at 04:52 PM | Read More

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May 10, 2007

Used Car Salesmen See Digital Renaissance

The auto industry ranks second-largest in the advertising category, racking up a $31 billion invoice in 2007. Online spend accounts for a mere $2.8 billion, set nearly to double by 2010.

Posted by AutoONE Media at 04:57 PM | Read More

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