Blog

AutoONE Media Launches CarBuilder, the Automotive Industries Premiere Vehicle Configurator Tool

Thu, 12 Jul 2012 14:00:00 GMT

AutoONE Media^®, one of the automotive industry's premier custom website providers, today launched CarBuilder™, a best in class vehicle configurator tool that will quickly become one of the industry standards when it comes to website lead generators for automotive car dealers. CarBuilder™ is a completely agnostic solution and was designed to integrate with any dealer website provider. Along with seamless integration, CarBuilder was built and designed to help car dealers increase their conversion rates and performance from their automotive websites. Vehicle configurators are on virtually all OEM websites. Now dealers can integrate this feature on their own websites.

"Conversion rates and lead generation have always been a hot topic of discussion with dealers, and we wanted to provide a cutting edge solution to help auto dealers", Juan Carroll, chief marketing officer at AutoONE Media. "With our pilot programs we've seen an increase of website leads across the board."

During the development process, AutoONE Media worked closely with their dealers to get reliable feedback on how they could help consumers find the right vehicle in a faster and simpler manner. In addition, it gives consumers the option to remain on the website and build their own vehicle if they don't find a vehicle in the dealerships existing inventory. After the last 90 days of beta testing, AutoONE Media will be offering CarBuilder to all of its existing customers and any automotive dealers looking to increase lead conversions from their current website.

CarBuilder Feature Highlights:

Retain More Customers
Get More Leads
Increase Conversion Rates
Built for Single Point Dealerships or Automotive Groups
Easy CRM Integration
Dynamic Landing Page Technology
PPC Deep Link Capabilities
Website Lead Enhancer
Automated Lead Score Reports
No Long Term Contracts

Take the tour now at www.carbuilderpro.com

About AutoONE Media

AutoONE Media is a privately owned automotive website design and search engine marketing company that focuses exclusively on the automotive industry. Contact us today at (800) 607-8127 to schedule your DealerPRO website demo!

Norm Reeves Honda Superstore Cerritos Named No. 1 Volume Honda Dealer by American Honda Motor Co. Inc.

Thu, 02 Feb 2012 15:00:00 GMT

Norm Reeves Honda Superstore Cerritos, a top-performing client of AutoONE Media, has been named the No. 1 volume Honda dealer in the U.S. by American Honda Motor Co. Inc., based on 2011 sales. The Los Angeles-area dealership last year sold more Honda cars, sport-utility vehicles and trucks than any other dealership.

"We're thrilled by this recognition from Honda and the ongoing support of our customers," said Brad Mugg, general manager at Norm Reeves. "We're grateful for the many Honda shoppers in and around Los Angeles that choose to do business with us. Providing our customers with a user-friendly website also contributed to our success."

Norm Reeves Honda began working with AutoONE Media, one of the industry's premier web solutions providers, in 2008. They also provide websites for the dealer group's other locations in Cerritos, Huntington Beach and West Covina.

Search engine visibility and robust functionality helped Norm Reeves bring auto shoppers into the store and sell more cars. From their computer or mobile device, car buyers can search the dealer's new, used and factory-certified inventory, review specials and incentives, request a price quote and apply for financing. Norm Reeves also connects with customers on popular social media sites to deepen relationships and build a good online reputation.

"Our integrated approach allows us to offer customers the convenience of one-stop shopping and helps us stand out from our competitors," Mugg said. "AutoONE Media has been a true partner in keeping web content fresh and our site design current and easy to use."

Juan Carroll, chief marketing officer at AutoONE Media said, "Norm Reeves Honda really pushes the envelope when it comes to full-on Internet marketing. Working in a competitive market, successful dealers need to leverage cutting-edge technology and go outside the box, as far as traditional marketing is concerned."

Norm Reeves Honda Cerritos

Norm Reeves Honda Cerritos (www.normreevescerritos.com) is the No. 1 volume Honda dealer in the United States and the top seller of new and used Hondas in California for more than 20 years. The dealership is located at 18500 Studebaker Road, Cerritos, Calif.

AutoONE Media

AutoONE Media^® (www.autoonemedia.com) is a privately owned auto dealer website design and search engine marketing company that focuses exclusively on the automotive industry.

Dataium Recognizes AutoONE Media for Dealer Website Performance

Thu, 14 Apr 2011 14:00:00 GMT

AutoONE Media one of the premier automotive dealership website providers, was recognized for their performance in generating more leads per auto shopper on thecargroup.com website by Dataium, the highly regarded data utility company serving the auto industry.

The Car Group Realized More Leads Per Auto Shopper

Dataium provides data collection solutions to help auto retailers look into the future to anticipate inventory needs, shopper behaviors and identify the visitor's "hot buttons" and how they arrived at the dealership's website. Having those data metrics are incredibly valuable to helping a dealer run more efficiently and to be more profitable month over month.

Juan Carroll, Chief Marketing Officer said, "In the competitive field of auto retailing every edge we can provide to a dealer helps them complete at a higher level. It's not about feeding dealer clients lots of reports and statistics, but giving them easy to understand, usable information they can act on to be more profitable. Our integration of the Dataium tools lets us do that for our dealers. The results seen at the Conant Auto Retail Group shows the real value of this process

Richard Fisler, A.V.P. of Marketing and E-Commerce, of the Conant Auto Retail Group said, "After having AutoONE Media rebuild our sites, we finally took on the challenge to rebuild our corporate site. We've never considered our corporate site as a portal, we used it primarily as a directory to our 10 franchise sites. We had our pre-owned inventory listed, but quite frankly, haven't marketed it. Within three months we were recognized with Dataium's Highest Converting Site Award. We have generated more leads per shopper than we ever thought possible. March was an incredible month."

AutoONE Media provides a number of technology tools on their websites so dealers can leverage video, mobile, chat, and social media at their online showrooms. AutoONE Media will be offering dealerships a Free Website Analysis for dealers coming by their booth (#719B) at the upcoming Digital Dealer Conference in Orlando, Florida on April 19-21st at the Rosen Shingle Creek. The analysis includes W3C compliancy tests, multiple browser compatibility and an SEO evaluation, including keywords & geo targeted breakdown. Call 800-607-8127 for more information.

About AutoONE Media: Provides custom auto dealer website design and search engine marketing services to automotive dealers. Contact: Juan Carroll at 800-607-8127 or visit www.autoonemedia.com

AutoONE Media Announces Integration with Century Interactive

Tue, 12 Apr 2011 14:00:00 GMT

Customers can connect with dealers in real-time on their websites. AutoONE Media one of the premier automotive dealership website providers, has just introduced an interactive chat program for online shoppers to instantly connect with dealership staff when they have questions on a dealers website. Century Interactive, the provider of this unique software offers AutoONE dealers the ability to engage, monitor, and save important prospect information that will help dealers better connect with their customers and buyers.

Juan Carroll, Chief Marketing Officer said, "While there are many chat programs in the market, the Century Interactive solution allows dealers to see in real time the comments that online visitors are typing into the chat window, even before they hit submit. In the Online world responding instantly when a site visitor has a question can mean the difference between a sale and a lost opportunity. And since dealers also need to track the effectiveness of their people and marketing campaigns we are also offering the robust Call Tracking program from Century Interactive for both inbound and outbound phone calls. We see this functionality as keeping dealers at the top of their game."

Additionally the Century Interactive Chat program offers internal and external chat options and even the ability to see the customers "click trail" so the dealership sales person knows what they have been looking at on the site. This helps provide more targeted answers and a better user experience with that dealership.

Juan continued, "From a customer perspective, they are looking for a streamlined process that is professional both online and when using traditional channels. With so many choices every business needs to put on their professional game face every day. By offering our clients these chat and call tracking programs we are ensuring our dealers have the best tools available in the market."

Patrick Elverum, the COO of Century Interactive said, "We know from experience that AutoONE Media demands more for their customers. We are genuinely excited to partner with such a forward looking automotive website provider to offer a truly integrated chat solution that will make the chat invitations more visually appealing and increase online and offline conversions."

AutoONE Media will be highlighting their new services, including the Century Interactive Chat and Call Tracking services at the upcoming Digital Dealer Conference in Orlando, Florida on April 19-21st at the Rosen Shingle Creek. Dealers can see for themselves how interactive websites with chat, call tracking and video capabilities can enhance the customer experience. Call 800-607-8127 for more information.

About AutoONE Media: Based in Plano, Texas provides online marketing, mobile, and web solutions for auto retailers. Contact: Juan Carroll at 800-607-8127 or visit www.autoonemedia.com

About Century Interactive: About Century Interactive: Century Interactive has been helping dealers measure their marketing ROI and improve the way they communicate with prospects and customers through innovative telephony solutions since 1988. We provide the tools that empower dealers to eliminate wasted spending on inefficient advertising solutions.

AutoONE Media Uses Vehicle Videos to Engage Consumers

Mon, 04 Oct 2010 14:00:00 GMT

Online shoppers want more videos and now Dealers can deliver. The power of video continues to lure auto shoppers to various websites. Dealers using the AutoONE Media DealerPro™ video solution are finding that prospects and customers are spending more time reviewing their inventory. In fact comScore says that 77% of all Internet users watch online videos, so incorporating videos to sell cars is very compelling.

As the last few generations grew up with television as a mainstay in their daily lives there is a natural comfort with video formats. As dealers continue to post more photos of each vehicle, website visitors don't always want to view each photo individually, so by providing a video solution with a real human voice description; shoppers can get a quick and simple overview of each vehicle, and the dealer can highlight all the best attributes of the vehicle.

Additionally the DealerPRO™ videos incorporates:

TrueVoice ™ - Real Human voice vehicle Descriptions
YouTube push process for even more exposure
Video search engine optimization (vSEO) technology
vSHOC ™ - Portable Video Gallery
3rd Party Distribution to auto networks like eBay, Cars.com, etc.
VIDBRID- full motion video inserts
VidMap - XML Sitemap Integration

All the functionality of the DealerPRO video means dealers obtain an almost turn-key solution for creating dynamic web content, driving more consumer traffic to the store, and generating more leads by using video displays that online users really want.

Juan Carroll, Chief Marketing Officer said, "Vehicle sales have always been about an engaging consumers and providing a powerful shopping experience. High speed internet usage allows auto retailers to fully utilize videos in a fashion that provides a pleasant, non-intrusive way to "look at" the inventory available for sale."

Juan continued, "Our research show that dealers using videos on their inventory pages increase lead conversion by 87%, and that's like having your best sales people right there on your webpage. Consumers also don't like to read a lot of text on a website, so videos offer a popular, widespread format for a larger share of the auto shopping audience." Samples of our embedded vehicle videos can be seen on our website.

About: AutoONE Media based in Plano, Texas provides online marketing, mobile, and web solutions for auto retailers. Contact: Juan Carroll at 800-607-8127 or visit www.autoonemedia.com

AutoONE Media Launches All New DealerPRO 3.0 Website Admin Tool

Fri, 14 May 2010 14:00:00 GMT

AutoONE Media, one of the automotive industry's premier custom website providers, today launched DealerPRO 3.0, a best in class website admin tool that will quickly become one of the industry standards when it comes to website management for automotive dealers. DealerPRO 3.0 is a true centralized content management solution and was designed to make website management faster and easier and allow dealers to share content and information across multiple pages and sites. Along with centralized content management, DealerPRO 3.0 allows dealers to have onsite management capabilities through an onsite editor and gives dealers fast and easy access to manage inventory, specials, and website content.

We're one of the first companies anywhere to use Microsoft's Windows Presentation Framework (WPF) in conjunction with Windows Communication Framework (WCF) to administer a Web-based content management system that is Web-deployed using Microsoft's Click Once technology. Not many others have released WPF-based business applications of this caliber. Citrix is a good example of a company that makes excellent use of this technology in their GoToMyPC & GoToMeeting applications.

Windows Presentation Foundation (WPF) is Microsoft's next-generation Windows application platform. It allows for a richer user interface than was previously available with Windows Forms and HTML-based Internet applications. ClickOnce is a Microsoft technology that makes it possible to deploy and install WPF applications onto clients via the Internet. As updates to the application become available, they are automatically downloaded and installed each time the user starts their application. ClickOnce applications are also installed in a "sandbox" - meaning they cannot interact with the user's computer - making them safe to run without having to worry about viruses or other intrusive, untrusted programs.

DealerPRO 3.0 feature highlights:

Centralized Content Management - One platform with one login for multiple sites
Shared Content - Publish and distribute content from one place with a click of a button
Inventory Management - Edit vehicle information & pricing, add or remove vehicles
Vehicle Specials - Automated specials that are tied directly to your inventory
Parts & Service Specials - Create & edit specials on the fly
Onsite Page Editor - Edit page content in real time
Mobile - Smartphone-ready version of your dealership website
Video - Automated integration for Inventory with TrueVoice™ descriptions
Social Media - Toolbar integration that keeps customers in-the-know & on your site
Lead Enhancers - Increase your "website stickiness" with custom pops
Landing Pages - Increase conversion rates with content-focused & lead-enhanced designs
Paid Search Reporting - Full disclosure reporting for pay-per-click marketing campaigns
Website Analytics - Quick & easy access to website & SEO reports
Automatic Updates - Product and feature updates in a matter of seconds

"We are excited about this new launch, and feel that our dealers will benefit tremendously from the new layout & changes. Our goal with this version of DealerPRO was to provide our dealers with an even more dynamic tool, but also allow them to make changes quickly and easily, so they can focus more on selling cars," Juan Carroll, chief marketing officer, AutoONE Media.

About AutoONE Media (www.autoonemedia.com) - AutoONE Media is a privately owned automotive website design and search engine marketing company that focuses exclusively on the automotive industry. Contact us today at (800) 607-8127 to schedule your DealerPRO website demo!

MileOne Automotive Switches Web Solutions Provider and Redesigns 94 Dealership and Corporate Websites

Sun, 28 Sep 2008 14:00:00 GMT

MileOne releases the new MileOne.com, as well as 94 dealer and partner sites redesigned and hosted by new web solutions provider, AutoOne Media.

Today, MileOne Automotive announced the completion of a month long redesign and transition to their new web provider, AutoOne Media for all of their dealership new and used car sites, including a fully revamped MileOne.com which allows visitors to search out all new and used cars across 28 different manufacturers from Virginia, Pennsylvania and Maryland. The change to AutoOne Media's DealerPro Sites was driven by a need to have cutting edge websites, which rank at the top organically with the major search engines, especially Google, and provide MileOne with the flexibility to explore the rapidly expanding web 2.0 technologies such as RSS feeds, video and blogging on which many of their consumers rely.

"As a company, we are committed to providing our customers access to the automotive industry on their terms. It's not just part of our mission statement - we live by it and the change to AutoOne reflects this commitment," said MileOne's Chief Marketing Officer, David Metter. "Over the last few years, we have been implementing online tools such as instant financing approval, trade value estimators, and new and used car videos that help our consumers do business with us from the ease and comfort of their home or office. Over the last 12 months, we realized we needed a website provider that allowed us to not only easily integrate these current tools, but many others like vehicle RSS feeds, comprehensive research videos and data for new and used cars and trucks, CarFax certified vehicle listings, enhanced send to mobile functionality and much more. We believe buying, servicing or accessorizing a car should be easy as 1, 2, 3 and you will see this theme integrated throughout our new websites."

After signing with AutoOne in June of 2008, Metter and his eCommerce Manager Jeff Kershner, worked closely with their new provider to come up with the new designs and enhanced features and functionality for the new sites. Over the last month, all MileOne hub sites, including HallAuto.com, MotorworldGroup.com, and BaltimoreSaturnRetailers.com ; the individual dealership sites for the 64 franchises; MileOne Service.com and the redesigned MileOneParts.com migrated to AutoOne's DealerPro platform, which gives the sites an exceptionally strong foundation for site optimization and allowed MileOne to do away with many of their duplicate sites for compliance, such as Honda, Acura, BMW, Scion and Volvo.

"Working with AutoOne on this transition has been great. Both companies see the value in having sites that allow customers to get to the information they want quickly - which is what search engine optimization is all about," said Kershner. "No customer wants to go to a million different sites and pages to research their vehicle and with the new MileOne.com, they won't have to. Car shoppers can use our great vehicle comparison tools and videos to decide which new or used car or truck they want, then with our easy inventory search they can locate which dealership has that vehicle, fill out an online credit application for instant approval, get their trade value estimated and set an appointment to test drive their new car all from the site. Once they purchase the car, they can go back to MileOne.Com to schedule their first service appointment and buy accessories for their new ride! It's not total transaction online yet, but it's getting close!"

MileOne invites customers to test drive the all new MileOne.com and to visit the blog at MyMileOne.com and tell MileOne what they think of the new sites and what else MileOne can do to make their car shopping as easy as 1, 2, 3.

About MileOne Automotive (http://www.mileone.com)
MileOne Automotive operates 65 retail automotive franchises representing 28 different brands and 9 collision centers in Pennsylvania, Maryland, North Carolina and Virginia with a focus on the Baltimore-Washington, Hampton Roads/Virginia Beach, Nags Head/Elizabeth City and Wilkes-Barre/Scranton major metro areas. MileOne.com allows customers to research new, used and fuel-efficient luxury, import and domestic cars and trucks, send information about vehicles to their mobile device, schedule service appointments, buy parts and accessories, play automotive games, and download automotive wallpaper and mobile ring tones. For more information or to find a quality MileOne dealership near you, please visit http://www.mileone.com.

About AutoOne Media^® (http://www.autoonemedia.com)
AutoONE Media^® provides dealers, dealer groups, OEM's and ad associations a comprehensive online solution with DealerPRO^® premium websites and customized search engine marketing solutions. Designed exclusively for the automotive industry, DealerPRO will increase your online presence and provide real, measureable results. AutoONE Media knows that each automotive dealership is different so our approach is not "one-size-fits-all." We help implement an online presence designed specifically with your automotive dealership needs in mind. AutoOne Media's products and solutions help increase your overall website traffic, while driving more quality leads and strengthening dealership brand awareness.