Landing Page Optimization
Designed & Built To Convert!
Define Conversion
Before we start to design a landing page, we define the specific conversion activity. For automotive dealers, the conversion activity is entering an email address into a form and clicking “Submit”, or making a phone call to your Internet sales department.
The Automotive Pay-Per-Click Customer
We’ve built a profile of the ideal automotive pay-per-click visitor. This is a niche customer base you are trying to advertise to who are buyers not shoppers. We’ve designed and built our landing pages keeping this visitor in mind—generic and broad pages are proven to fail - that is why we keep everything “on target”; and take pay-per-click visitors to exactly what they are searching for.
Eliminate Too Many Options & Distractions
Too many options and distractions kill conversions. That is why we avoid the urge automotive dealers have to link to other areas of their sites. The point of the landing page is to give your customers a clear cut direction of what you want them to do, and prevent them from wondering. We want them to convert to an email or phone up, not clicking around to other parts of your site. Once they stop thinking about your offer, you’ve lost them.
Lead the Visitor
We direct the visitor along the page towards the conversion point (i.e. form or call tracking number). We never distract your user from that focal point filling out the form or calling!
