Call Tracking

DealerPRO Call - Tracking Solution

Our comprehensive call-tracking software allows our automotive dealers to capture all of the important data from inbound phone calls. We report the ad source that generated the call (i.e., Google, Yahoo, and MSN); capture the caller's phone number, name, and address; and digitally record each call, turning your search engine marketing campaign into a smart advertising tool.

How Does It Work?

Tracking Phone Numbers Tell You What Generated the Call

Individual national toll-free or local telephone numbers are assigned to our dynamic landing pages, allowing you to track phone conversions across the major search engines such as Google, Yahoo, and MSN. Calls to these numbers are routed through our call-tracking system and ring to any existing phone line, receptionist, or call center, without any changes to your existing phone system or service.

Capture Customer Information and Source

Our call-tracking system records the customer's ad source, phone number (even blocked or restricted numbers), name, and address, as well as the time and duration of the call and the call result (answered, busy, ring-no-answer, etc.). It even captures and reports all unanswered calls so you can respond to and recapture leads that otherwise would have been lost.

Optional Call Recording

Our call-tracking solution also offers your automotive dealership the option to create a digital recording of each incoming call, which your sales team can use to catch key information they might have missed during the live conversation. The recordings also can be used as an effective tool for reviewing and training your sales force.

DealerPRO Call Reporting and Analysis

DealerPRO call-tracking software provides your Internet sales department with secure 24/7 access to easy-to-read reports that reflect you true return on investment. You can see at a glance which search engine marketing ads are most effective, which marketing messages are producing the most results, which peak call times require additional phone staff, and much more. DealerPRO call-tracking reports provide all the information you need to make informed, timely decisions regarding the allocation of your advertising dollars, improving marketing campaign results, and training your sales staff to help you maximize every sales opportunity.